Harvest Point and Rocket Point

ChomCHOB | 2023

Micro investment has long been a focus for many FinTech products, aiming to promote good financial habits while making financial products more accessible to the general public. As a player in the FinTech sector, ChomCHOB sought to develop a micro-investment product that leveraged our unique strength in point-based systems, resulting in the creation of a novel concept: Point Investment.

The first product launched under this concept was Harvest Point, integrated within the ChomCHOB application. Harvest Point allows users to deposit their existing points to earn returns, starting from as little as just 1 point. This approach enabled even minimal contributions to grow over time, promoting accessibility and inclusivity.

Following the success of Harvest Point, we introduced a second product called Point Farming, also known as Rocket Point. This product offered a shorter-term engagement, operating on a round-based system similar to a closed-end fund, where users could participate in limited-time activities to earn rewards.

Both products garnered significant interest, effectively creating a true micro-investment environment. For example, many users began depositing 1-2 points daily, demonstrating how even small, consistent actions could cultivate a culture of saving and investing within the platform.